Harlem Fine Art Show (HFAS) wanted to increase audience engagement around its upcoming 10 city tour. The goal wasn’t just to get people excited about the art tour, but inspire them to support the HFAS long after the tour was over through membership and online sales.
The approach: design a content-rich website that gives visitors the opportunity to learn more about HFAS, its history and background, the artists and benefits of being involved with HFAS. Adding social media integration to share artists' stories and visitors' reactions to the show during and after the tour was over to increase engagement, awareness and promote sales of artwork.
The result: building on the success of the tour, we worked with HFAS to reshape how it brings in membership and online sales and how they engage with their most important audiences. After implementing these new strategies for the giving season, HFS saw its biggest membership ever and increased art sales allowing them to leverage this new group for the upcoming 2017 tour.