JumpSport is a leader in trampoline safety and creates safe, fun and educational toys and fitness products to be enjoyed by all ages - kids to adults! When JumpSport wanted to expand their product line to fitness they decided to create a secondary website that promoted the benefits of their trampolines and partner with well known fitness gurus to bring JumpSport Fitness into peoples daily work out routine.
The approach: develop a new website with its own unique brand proposition creating a niche market separate from JumpSports "one-shop-fits-all" approach. By showcasing the "Fitness" line as "specialized" products and using SEO, social media, youtube channels and online media, JumpSport Fitness will be positioned to become a trend within the Fitness community.
The results: JumpSport successful segmented their fitness line by adapting their existing brand to include "Fitness" and introduce the new JumpSport Fitness line to the consumer via its own stand-alone website, demonstrations, trade shows, video and personality appearances, educating the consumer of the benefits of JumpSport Fitness products.