JumpSport Fitness

  • Client: JumpSport
  • Filled Under: Branding, Web Design, Web Development

JumpSport is a leader in trampoline safety and creates safe, fun and educational toys and fitness products to be enjoyed by all ages - kids to adults! When JumpSport wanted to expand their product line to fitness they decided to create a secondary website that promoted the benefits of their trampolines and partner with well known fitness gurus to bring JumpSport Fitness into peoples daily work out routine.

JumpSport Fitness
JumpSport Fitness

The approach: develop a new website with its own unique brand proposition creating a niche market separate from JumpSports "one-shop-fits-all" approach. By showcasing the "Fitness" line as "specialized" products and using SEO, social media, youtube channels and online media, JumpSport Fitness will be positioned to become a trend within the Fitness community.

The results: JumpSport successful segmented their fitness line by adapting their existing brand to include "Fitness" and introduce the new JumpSport Fitness line to the consumer via its own stand-alone website, demonstrations, trade shows, video and personality appearances, educating the consumer of the benefits of JumpSport Fitness products.

JumpSport Fitness

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