Rebranding Strategic Business Partnerships

  • Client: Strategic Business Partnerships
  • Category: Brand Management

Strategic Business Partnerships is a small business in Maryland headed by Pat Newby. When Ms. Newby wanted to rebrand her company from a one-stop-shop to a consulting firm that specialized in helping business transition, she turned to BLD for help. Their previous brand and website was developed pre-recession and a new upgrade using the latest technologies including social media and a responsive website was very well needed.

SB Partnerships

The approach: a total rebrand. By defining the new purpose of the company and identifying the ideal target audience, a new brand was created to include logo and tagline, colors, imagery and messaging. A new responsive website was developed with a robust client portal and eMarketing tools for lead generation, analytics and a e-commerce solution for event bookings.

The result: more clients. Since the new brand Strategic Business Partnerships has increased their client base, positioned themselves as experts in their field and provided solutions that help their client's grow. The new website content allows visitors to learn very quickly about the company and is designed to take the visitor on a journey that leads them to their final destination. Growth!

SB Partnerships