5536 Strathmoor Manor Circle
Lithonia, GA 30058
 
770-656-4007
MON - FRI, 8:30 AM - 7:00 PM
 
bella@bellalanedesigns.com
REPLY WITHIN 48-HOURS
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Bella Lane

Creative Director / Art Director / Digital Specialist

  • FROM: London, England
  • LIVES IN: Atlanta, Georgia

Portfolio

SAMPLES OF WORK

About Bella

PROFESSIONAL PATH

Bella is a creative at heart and has had the opportunity over the years, to work with many companies in various roles including Senior Graphic Designer, Art Director, Creative Director, and Digital Media Manager.

Bella believes in capturing people’s imagination with refreshing brand strategy and iconic creative work. For the past 15 years, Bella has been thinking about design from every perspective, whether it be internal culture and target audiences, or multi-channel marketing including digital and print. Lots of designers offer technical assistance, but what sets Bella apart is that she combines creativity, marketing and technical know-how into common sense solutions that helps increase sales and grow brand awareness.

As well as being a proven designer, Bella also brings leadership qualities and has assisted in the development & management of global B2B and B2C marketing programs to promote products and services in both the retail & technology sector. Bella’s experience interfacing with sales on industry trends, targeted publications, tradeshows, and tactics to increase company revenue, provides an additional value add to Bella’s capabilities.

CREATIVE
MANAGEMENT
TECHNICAL
STRATEGY

Work Experience

PREVIOUS ROLES

CREATIVE DIRECTOR

BLD FOR VARIOUS CLIENTS
MAY 2003 - PRESENT

Working with the creative team to create, plan and deliver a strategic vision for clients. Involved in planning advertising, supervising the entire creative process and guiding the creative team including art directors, copywriters and designers.

  • Working with and leading creative/marketing teams
  • Plan and executive clients' strategic vision
  • Responsible for the entire Creative Process

ART DIRECTOR

BLD FOR VARIOUS CLIENTS
MAY 2003 - PRESENT

Responsible for the visual style and images in magazines, newspapers, product packaging, movie and television production. Creating the overall design and directing team members who develop the artwork or layouts.

  • Corporate branding and development of guidelines
  • Direct Photo Shoots, Commercials and Infomercials
  • Responsible for the overall look and feel

DIGITAL MARKETING MANAGER

BLD FOR VARIOUS CLIENTS
MAY 2003 - PRESENT

Develop, implement and manage marketing campaigns that promote products and/or services. Play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

  • Directing external vendors to scope, guide, and final deliverable
  • Email marketing development
  • Digital marketing implementation

SENIOR GRAPHIC DESIGNER (FREELANCE)

SPRINGBOT
SEPT 2017 - PRESENT

Responsible for the concept, design, and execution of a variety of creative projects for cutting-edge traditional and digital marketing solutions. Taking ownership of projects and work both as part of a collaborative team and independently, from initial concept through final production.

  • Concept creation
  • Collateral marketing creation
  • Prioritization and time-management

Education

ACADEMIC CAREER

BACHELORS OF ART DEGREE

KINGSTON UNIVERSITY - ART HISTORY
GRADUATED IN JUNE 1994 (4 YEARS)

The study of visual art in relation to the historical and cultural contexts in which it was created. Was also taught interdisciplinary methods of analysis and developed research, writing, formal analysis, and critical thinking skills.

BTEC NATIONAL DIPLOMA

SELTEC COLLEGE - ART & DESIGN
GRADUATED IN JUNE 1990 (2 YEARS)

Introduction to the main areas of 2D and 3D Art and Design, providing practical experience as well as focusing on specific subject areas in greater depth. The different disciplines included Graphic Design, Photography, Fine Art, Interactive Media, Fashion, Textiles and 3D Design.

AGILE SOFTWARE DEVELOPMENT CERTIFICATION

UNIVERSITY OF MINNESOTA
RECEIVED MAY 2018 (4 WEEKS)

Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.

LEAN SOFTWARE DEVELOPMENT CERTIFICATION

UNIVERSITY OF MINNESOTA
RECEIVED MARCH 2018 (4 WEEKS)

Learn how to apply lean techniques and methods to software development, apply methods to learn about users and market needs much faster and cheaper.

SOFTWARE DEVELOPMENT PROCESSES & METHODOLOGY CERTIFICATION

UNIVERSITY OF MINNESOTA
RECEIVED JANUARY 2018 (4 WEEKS)

Designed for individuals who are new to the software engineering world or have been developing software but wants to gain academic context on why we develop the way we develop software.