- 5536 Strathmoor Manor Circle Lithonia, GA 30058
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770-656-4007
MON - FRI, 8:30 AM - 8:30 PM EST
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bella@bellalanedesigns.com
REPLY WITHIN 48-HOURS
About Bella
EXPERIENCE
Bella Lane is a creative professional with over 10 years of experience in product marketing and brand management, expert in strategic marketing and team leadership. Key achievements include a 65% increase in brand awareness through targeted social media campaigns and a 28% sales growth attributed to the implementation of multichannel marketing strategies. Seeking a Creative Director, Brand Manager, or Product Marketing Manager position at a forward-thinking company, where strategic marketing and branding skills will be brought to support your mission of enhancing customer engagement and driving sales growth.
SKILLS:
Agile Methodology, Digital Asset Management, Brand Management, Brand Strategy, Campaign Activation, Competitive Analysis, SaaS, Multi-Channel Marketing, Google Analytics, Facebook Marketing, Content Creation, Creative Direction, HubSpot, Market Research, Product Marketing, Project Management, Project Management Tools, Software Development Processes, Strategic Thinking, Team Leadership, Workflow Management, Adobe Creative Suite, Figma, Canva, Microsoft Office Suite, Google Ads, Video Editing, Web Design, WordPress, Data Analytics, KPI Metrics, Presentations, Print Production, Social Media, Email Marketing, SEO, SEM, Paid Media Advertising, Multiple Projects Simultaneously, Project Implementation, Production.
ACHIEVEMENTS:
- Brand Recognition Increase – Achieved a 65% increase in brand awareness through targeted social media campaigns for .
- Enhanced Client Engagement – Boosted client engagement by 40% via effective content and brand storytelling.
- Sales Growth Achievement – Elevated sales by 28% implementing multichannel marketing strategies.
- Cost Efficiency Improvement – Reduced marketing costs by 22% by streamlining workflow processes, and reducing redundancy.
Work Experience
CAREER HISTORY
CREATIVE DIRECTOR / BRAND MANAGER (CONTRACT)
SOCIAL AMERICA
SEPT 2023 - PRESENTResponsible for brand creation, strategy and marketing for agency clients focused on helping businesses increase event attendees, product sales, awareness and customer loyalty by understanding buying behaviors, multi-channel marketing and geo-targeted campaigns.
- Increased event attendees by 20% through strategic brand creation and geo-targeted campaigns.
- Designed brand strategies for 15 clients by conducting market research and competitive analysis.
- Executed marketing campaigns raising brand awareness by 65% across multiple channels.
- Enhanced customer loyalty by 25% by building strong client relationships and ensuring communication clarity.
- Improved brand messaging impact by 40% through content development for diverse platforms.
- Provided actionable insights, increasing campaign effectiveness by 15% through KPI analysis.
- Fostered a 10% increase in team productivity by recruiting and training marketing professionals.
- Ensured project profitability and quality by overseeing 30 clients’ budgeting and financial planning.
BRAND ASSET MANAGER
LUNA INNOVATIONS
OCT 2021 - AUG 2023- Increased client engagement by 20% by managing and enriching assets across brands.
- Enhanced system adoption by 15% by developing engaging relationships with key account individuals.
- Led strategy execution for 5 brands by implementing ICP’s recommended best practices.
- Reviewed and enriched 10,000+ metadata entries leading to improved data quality.
- Resolved 95% of metadata errors ensuring data accuracy.
- Implemented account processes for 8 projects ensuring streamlined operations.
- Enhanced stakeholder satisfaction by serving as the main support contact for 15 departments and 5 brands.
- Improved operational excellence promoting a culture of expertise for 50+ team members.
- Increased platform adoption by 30% by collaborating with stakeholders.
- Provided gap analysis support and define actions for 5 brands.
- Trained 50+ users in single/group sessions as requested by clients.
- Supplied 5 comprehensive reports per month to teams and stakeholders.
PRODUCT MARKETING MANAGER
SPRINGBOT
MAR 2017 - SEPT 2021Responsible for strategic marketing and developing positioning, messaging, and competitive differentiation. Working with sales and marketing teams, creating a streamlined, cohesive workflow using Salesforce and Pardot, increasing efficiency between departments, generating more leads and closing opportunities.
- Increased customer retention by 15% through targeted email marketing campaigns.
- Optimized product launch strategy, resulting in a 25% sales boost each year.
- Managed marketing campaigns across 30 projects with a combined budget of $5m.
- Coordinated a cross-functional team of 18 to deliver several high-impact product initiatives.
- Boosted brand visibility nationally by 30% by leveraging content marketing strategies.
- Achieved a 40% increase in lead conversion rate by implementing software automation solutions.
Education
DEGREES & CERTIFICATIONS
GOOGLE DATA ANALYSIS: DATA, DATA, EVERYWHERE
Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.
AGILE SOFTWARE DEVELOPMENT CERTIFICATION
UNIVERSITY OF MINNESOTA
MAY 2018Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.
LEAN SOFTWARE DEVELOPMENT CERTIFICATION
UNIVERSITY OF MINNESOTA
MARCH 2018Learn how to apply lean techniques and methods to software development, apply methods to learn about users and market needs much faster and cheaper.
SOFTWARE DEVELOPMENT PROCESSES & METHODOLOGY CERTIFICATION
UNIVERSITY OF MINNESOTA
JANUARY 2018Designed for individuals who are new to the software engineering world or have been developing software but wants to gain academic context on why we develop the way we develop software.
BACHELORS OF ART DEGREE
KINGSTON UNIVERSITY - ART HISTORY
JUNE 1994The study of visual art in relation to the historical and cultural contexts in which it was created. Was also taught interdisciplinary methods of analysis and developed research, writing, formal analysis, and critical thinking skills.
BTEC NATIONAL DIPLOMA
SELTEC COLLEGE - ART & DESIGN
JUNE 1990Introduction to the main areas of 2D and 3D Art and Design, providing practical experience as well as focusing on specific subject areas in greater depth. The different disciplines included Graphic Design, Photography, Fine Art, Interactive Media, Fashion, Textiles and 3D Design.
Portfolio
SAMPLES OF WORK
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