Bella Lane is a creative professional with over 10 years of experience in product marketing and brand management, expert in strategic marketing and team leadership. Key achievements include a 65% increase in brand awareness through targeted social media campaigns and a 28% sales growth attributed to the implementation of multichannel marketing strategies. Seeking a Creative Director, Brand Manager, or Product Marketing Manager position at a forward-thinking company, where strategic marketing and branding skills will be brought to support your mission of enhancing customer engagement and driving sales growth.
SKILLS:
Agile Methodology, Digital Asset Management, Brand Management, Brand Strategy, Campaign Activation, Competitive Analysis, SaaS, Multi-Channel Marketing, Google Analytics, Facebook Marketing, Content Creation, Creative Direction, HubSpot, Market Research, Product Marketing, Project Management, Project Management Tools, Software Development Processes, Strategic Thinking, Team Leadership, Workflow Management, Adobe Creative Suite, Figma, Canva, Microsoft Office Suite, Google Ads, Video Editing, Web Design, WordPress, Data Analytics, KPI Metrics, Presentations, Print Production, Social Media, Email Marketing, SEO, SEM, Paid Media Advertising, Multiple Projects Simultaneously, Project Implementation, Production.
ACHIEVEMENTS:
SOCIAL AMERICA
SEPT 2023 - PRESENTResponsible for brand creation, strategy and marketing for agency clients focused on helping businesses increase event attendees, product sales, awareness and customer loyalty by understanding buying behaviors, multi-channel marketing and geo-targeted campaigns.
LUNA INNOVATIONS
OCT 2021 - AUG 2023SPRINGBOT
MAR 2017 - SEPT 2021Responsible for strategic marketing and developing positioning, messaging, and competitive differentiation. Working with sales and marketing teams, creating a streamlined, cohesive workflow using Salesforce and Pardot, increasing efficiency between departments, generating more leads and closing opportunities.
Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.
UNIVERSITY OF MINNESOTA
MAY 2018Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.
UNIVERSITY OF MINNESOTA
MARCH 2018Learn how to apply lean techniques and methods to software development, apply methods to learn about users and market needs much faster and cheaper.
UNIVERSITY OF MINNESOTA
JANUARY 2018Designed for individuals who are new to the software engineering world or have been developing software but wants to gain academic context on why we develop the way we develop software.
KINGSTON UNIVERSITY - ART HISTORY
JUNE 1994The study of visual art in relation to the historical and cultural contexts in which it was created. Was also taught interdisciplinary methods of analysis and developed research, writing, formal analysis, and critical thinking skills.
SELTEC COLLEGE - ART & DESIGN
JUNE 1990Introduction to the main areas of 2D and 3D Art and Design, providing practical experience as well as focusing on specific subject areas in greater depth. The different disciplines included Graphic Design, Photography, Fine Art, Interactive Media, Fashion, Textiles and 3D Design.
Copyright © 2025 All rights reserved