Bella Lane brings a customer-first approach, seamlessly aligning product development, marketing, and sales. She develops and executes strategic go-to-market plans, positioning products effectively and equipping sales teams with the necessary tools and assets to deliver results. Bella’s strength lies in her ability to translate complex product features into clear, compelling customer benefits – a skill that has led to successful campaigns significantly improving the customer experience.
With over 20 years of marketing and product life cycle experience, Bella is a seasoned digital marketing and campaign activation expert. She is dedicated to fostering creativity, innovation, efficiency, and productivity within her teams, driven by a deep commitment to delivering exceptional outcomes for clients and their customers.
American Cancer Society • Emory University • Gentiva Health Care • Higher Logic •Legrand • Luna Innovations • Mailchimp • New York Film Academy • NCCRT •ProSolutions Training • RENT • Springbot • Superior Essex Communications • UPS •UTA (United Talent Agency) • Vanilla Forums • Volo.
SOCIAL AMERICA
SEPT 2023 - OCT 2024Responsible for brand creation, strategy and marketing for agency clients focused on helping businesses increase event attendees, product sales, awareness and customer loyalty by understanding buying behaviors, multi-channel marketing and geo-targeted campaigns.
Key Responsibilities:
LUNA INNOVATIONS
OCT 2021 - AUG 2023SPRINGBOT
MAR 2018 - SEPT 2021Responsible for strategic marketing and developing positioning, messaging, and competitive differentiation. Working with sales and marketing teams, creating a streamlined, cohesive workflow using Salesforce and Pardot, increasing efficiency between departments, generating more leads and closing opportunities.
Key Responsibilities:
UNIVERSITY OF MINNESOTA
MAY 2018Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.
UNIVERSITY OF MINNESOTA
MARCH 2018Learn how to apply lean techniques and methods to software development, apply methods to learn about users and market needs much faster and cheaper.
UNIVERSITY OF MINNESOTA
JANUARY 2018Designed for individuals who are new to the software engineering world or have been developing software but wants to gain academic context on why we develop the way we develop software.
KINGSTON UNIVERSITY - ART HISTORY
JUNE 1994The study of visual art in relation to the historical and cultural contexts in which it was created. Was also taught interdisciplinary methods of analysis and developed research, writing, formal analysis, and critical thinking skills.
SELTEC COLLEGE - ART & DESIGN
JUNE 1990Introduction to the main areas of 2D and 3D Art and Design, providing practical experience as well as focusing on specific subject areas in greater depth. The different disciplines included Graphic Design, Photography, Fine Art, Interactive Media, Fashion, Textiles and 3D Design.
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