- 5536 Strathmoor Manor Circle Lithonia, GA 30058
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770-656-4007
MON - FRI, 5:30 AM - 9:00 PM EST
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bella@bellalanedesigns.com
REPLY WITHIN 48-HOURS
About Bella
EXPERIENCE
Bella Lane is a dynamic Creative Director, Brand Asset Manager, and Product Marketing Manager with over 20 years of experience in successfully leading multi-disciplinary teams to develop innovative marketing strategies and compelling brand narratives. With a keen eye for design and a passion for storytelling, Bella has played a pivotal role in shaping the visual and verbal identity of several high-profile brands across various industries.
As a Creative Director, she has spearheaded numerous award-winning campaigns, leveraging creativity and insights to engage audiences and elevate brand presence. Bella excels in merging artistic vision with strategic thinking, ensuring that brand messaging aligns seamlessly with market trends and consumer needs.
In the realm of brand asset management, she has developed a comprehensive library of brand materials that ensure consistency and impact across all channels. Bella places a strong emphasis on creating and curating assets that not only reflect the brand’s ethos but also resonate with target audiences, driving both awareness and loyalty.
As a Product Marketing Manager, Bella brings a results-driven approach to product launches and market penetration strategies. She collaborates closely with cross-functional teams, conducting market research and competitive analysis to inform product positioning and messaging. Her ability to translate complex product features into clear benefits has resulted in successful campaigns that have significantly boosted sales and brand affinity.
With a strong foundation in digital marketing, content creation, and consumer psychology, Bella is dedicated to fostering creativity and innovation within teams and is always on the lookout for new opportunities to push boundaries and achieve remarkable results. When not immersed in projects, she enjoys travel, art and culture, further fueling her inspiration and creativity.
Work Experience
PREVIOUS ROLES
BUSINESS OWNER
BLD SOLUTIONS
MAY 2018 - AUGUST 2024Founded and managed a successful brand marketing agency focused on helping businesses develop their brand identity and marketing strategies. Oversee all aspects of the business, including client management, project execution, budgeting, and marketing campaigns.
Key Responsibilities:
Brand Strategy Development: Design and implement comprehensive brand strategies for diverse clients, including market research, competitive analysis, and target audience identification.
Marketing Campaign Management: Create and execute integrated marketing campaigns that drive brand awareness and engagement across various channels, including social media, email, and digital advertising.
Client Relations: Build and maintain strong relationships with clients, ensuring clear communication, understanding their needs, and delivering exceptional service.
Content Creation: Lead the development of compelling content for various platforms, including website copy, social media posts, and marketing materials, to enhance brand messaging.
Performance Analysis: Monitor and analyze campaign performance through KPIs and metrics, providing clients with actionable insights and recommendations for improvement.
Team Leadership: Recruit, train, and manage a team of marketing professionals, fostering a collaborative and innovative work environment.
Financial Management: Oversee budgeting and financial planning for the business, ensuring profitability while delivering high-quality services to clients.
CREATIVE DIRECTOR (FREELANCE)
CREATIVE CIRCLE 360 / HAMLINE UNIVERSITY
JULY 2022 - AUGUST 2024- Work with entire team on a creative audit to elevate innovation and establish a unified brand understanding and magazine’s voice
- Conceptualize cover and layout, harnessing original graphics, copy, photography, and other assets.
- Develop cover design based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team
- Build out all pages and make all necessary adjustments to keep within layout and brand guide
- Obtain team approval of final layouts and illustrations; encourage members to provide feedback; and respond to internal commentary and requests
- Pre-press all files and coordinate production and dissemination for print and digital versions.
PRODUCT MARKETING MANAGER (FREELANCE)
CREATIVE CIRCLE 360 / SPRINGBOT
MARCH 2019 - JUNE 2022Responsible for strategic marketing and developing positioning, messaging, and competitive differentiation. Working with sales and marketing teams to ensure they’re aligned so they can work efficiently to generate and close opportunities.
Key Responsibilities:
- Led a multidisciplinary team of designers, copywriters, and strategists to develop innovative marketing campaigns that increased brand awareness by 67%.
- Collaborated with client to identify their vision and goals, translating them into compelling visual narratives and brand stories.
- Developed and executed creative strategies across various platforms, including web, email, digital, print, and social media.
- Oversaw the creative process from concept to execution, ensuring all projects align with brand guidelines and quality standards.
BRAND ASSET MANAGER
BLD SOLUTIONS / LUNA INNOVATIONS
OCTOBER 2021 - AUGUST 2023Manage, enrich and quality assure assets across brands, develop and host user training sessions, share industry best practices, and add value at every level of client engagement. Assist with Digital Rights Management (DRM), manage user queries, create reports, and develop engaging relationships with key account individuals to promote system adoption across markets.
Responsibilities:
- Execution of strategies and best practices ‘icp’ recommends to clients
- Lead & conduct metadata review, cleansing, enrichment, and validation
- Identify and resolve errors in metadata
- Lead team meetings, identifying and addressing possible queries raised or escalating when appropriate
- Lead and ensure execution of established account process across team
- Foster a culture of expertise and operational excellence
- Main point of contact for support and engagement clients and stakeholders
- Work closely with stakeholders to maximize new platform adoption
- Host single or group training sessions with stakeholders and users, as requested by client
- Work with clients to gather questions/insights and define resulting actions
- Generate and provide reports to program team and stakeholders
- Gap analysis support for clients
Education
ACADEMIC CAREER
AGILE SOFTWARE DEVELOPMENT CERTIFICATION
UNIVERSITY OF MINNESOTA
MAY 2018Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.
LEAN SOFTWARE DEVELOPMENT CERTIFICATION
UNIVERSITY OF MINNESOTA
MARCH 2018Learn how to apply lean techniques and methods to software development, apply methods to learn about users and market needs much faster and cheaper.
SOFTWARE DEVELOPMENT PROCESSES & METHODOLOGY CERTIFICATION
UNIVERSITY OF MINNESOTA
JANUARY 2018Designed for individuals who are new to the software engineering world or have been developing software but wants to gain academic context on why we develop the way we develop software.
BACHELORS OF ART DEGREE
KINGSTON UNIVERSITY - ART HISTORY
JUNE 1994The study of visual art in relation to the historical and cultural contexts in which it was created. Was also taught interdisciplinary methods of analysis and developed research, writing, formal analysis, and critical thinking skills.
BTEC NATIONAL DIPLOMA
SELTEC COLLEGE - ART & DESIGN
JUNE 1990Introduction to the main areas of 2D and 3D Art and Design, providing practical experience as well as focusing on specific subject areas in greater depth. The different disciplines included Graphic Design, Photography, Fine Art, Interactive Media, Fashion, Textiles and 3D Design.
Portfolio
SAMPLES OF WORK
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