• 5536 Strathmoor Manor Circle Lithonia, GA 30058
  • 770-656-4007
    MON - FRI, 8:30 AM - 7:00 PM
  • bella@bellalanedesigns.com
    REPLY WITHIN 48-HOURS
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Bella Lane

Creative Director / Brand Manager / Digital Project Manager

FROM: London, England
LIVES IN: Atlanta, Georgia

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About Bella

EXPERIENCE

Bella is a creative at heart and has had the opportunity over the years, to work with many companies in various roles including Senior Graphic/Web Designer, Art Director, Creative Director, and Brand Manager and Digital Project Manager.

Bella believes in capturing people’s imagination with refreshing brand strategy and iconic creative work. For the past 20 years, Bella has been thinking about design from every perspective, whether it be internal culture and target audiences, or multi-channel marketing for both digital and print assets. Lots of designers offer technical assistance, but what sets Bella apart is that she combines creativity, marketing and technical know-how into common sense solutions that helps increase sales and grow brand awareness.

As well as being a proven designer, Bella also brings leadership and management qualities and has assisted in the development & management of global B2B and B2C marketing initiatives to promote products and services in the health, government, retail & technology sectors. Bella’s experience working with sales and marketing teams allows her to quickly align with your goals and add value to any project or creative team.

100% CREATIVE
75% MANAGEMENT
65% TECHNICAL
75% STRATEGY

Portfolio

SAMPLES OF WORK

ALL DESIGN WEB PRINT

Work Experience

PREVIOUS ROLES

DIGITAL PROJECT MANAGER (FREELANCE)

CREATIVE CIRCLE 360

JULY 2022 - DECEMBER 2022

Ensure all deliverables for a project are completed and handed over on time and on budget and responsible for making sure each project aligns with client’s business/marketing goals.
  • Experience with planning, directing, and coordinating digital projects and creative teams
  • Skills in management, resource management, & project communication management,
  • Certified Agile Project Manager 

CREATIVE DIRECTOR (CONTRACT)

BLD FOR VARIOUS CLIENTS

MAY 2018 - DECEMBER 2022

Working with the creative team to create, plan and deliver a strategic vision for clients. Involved in planning advertising, supervising the entire creative process and guiding the creative team including art directors, copywriters and designers.

  • Working with and leading creative/marketing teams
  • Plan and executive clients’ strategic vision
  • Responsible for the entire Creative Process

DIGITAL MARKETING MANAGER

BLD FOR VARIOUS CLIENTS

MAY 2018 - PRESENT

Develop, implement and manage marketing campaigns that promote products and/or services. Play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

  • Directing external vendors to scope, guide, and final deliverable
  • Email marketing development
  • Digital marketing implementation

SENIOR DESIGNER / DIGITAL SPECIALIST (FREELANCE)

SPRINGBOT

OCT 2017 - DECEMBER 2022

Responsible for the creation of visual assets including brand, digital, video and other communication assets for omni-channel and experiential marketing.

  • Brand Development
  • Digital Asset Creation
  • Omni-channel Campaigns

Education

ACADEMIC CAREER

AGILE SOFTWARE DEVELOPMENT CERTIFICATION

UNIVERSITY OF MINNESOTA

RECEIVED MAY 2018 (4 WEEKS)

Designed for individuals who are new to agile software development methods or have been developing software using agile and lean methods but wants to gain deeper understanding of these methods and/or getting academic context on these methods.

LEAN SOFTWARE DEVELOPMENT CERTIFICATION

UNIVERSITY OF MINNESOTA

RECEIVED MARCH 2018 (4 WEEKS)

Learn how to apply lean techniques and methods to software development, apply methods to learn about users and market needs much faster and cheaper.

SOFTWARE DEVELOPMENT PROCESSES & METHODOLOGY CERTIFICATION

UNIVERSITY OF MINNESOTA

RECEIVED JANUARY 2018 (4 WEEKS)

Designed for individuals who are new to the software engineering world or have been developing software but wants to gain academic context on why we develop the way we develop software.

BACHELORS OF ART DEGREE

KINGSTON UNIVERSITY - ART HISTORY

GRADUATED IN JUNE 1994 (4 YEARS)

The study of visual art in relation to the historical and cultural contexts in which it was created. Was also taught interdisciplinary methods of analysis and developed research, writing, formal analysis, and critical thinking skills.

BTEC NATIONAL DIPLOMA

SELTEC COLLEGE - ART & DESIGN

GRADUATED IN JUNE 1990 (2 YEARS)

Introduction to the main areas of 2D and 3D Art and Design, providing practical experience as well as focusing on specific subject areas in greater depth. The different disciplines included Graphic Design, Photography, Fine Art, Interactive Media, Fashion, Textiles and 3D Design.

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